Product and price is the core of the casting industry marketing

  With the rapid development of national economy, the demand for precision casting market is growing. And domestic casting production unit line corresponding increase from the original dozen to 30 ~ 40, casting a significant market share is rising, the company's product competitiveness is increasing. Casting market with the development of national macroeconomic and has changed a lot, but the casting process failed to timely adjustment, making enterprises lose on the casting process characteristics.
   Faced with an increasingly brutal competitive challenges, casting enterprises gradually realized the importance of the old customers, many large companies are forming strategic partnerships to deal with global competition, and any good at establishing and maintaining strong relationships with major customers of the enterprise, will We get a lot of opportunities for future sales from these customers in.
Price is the only marketing mix to create effective, casting enterprises must adapt to changing market demands for rapid decision-making. Enterprises should be specific price-making power to the sales department in order to develop a more flexible pricing policy for different customers and markets. Sales department using objective assessment and limitation of profits and incentives. Enterprise pricing strategy should be based on the target market and customer focus to develop pricing strategies.
    Price is a source of business benefit, but also to carry out an important means of competition, pricing strategy should be selected based on the general strategic needs of enterprises. Prices for these products requires marketers to do market research to understand the purchase price from other sources and alternatives prices and customer needs, the development of the client an acceptable price. According to the general strategy of enterprises, production of products based on variety and quality characteristics of the main object is the emphasis on quality of service of a particular user based. On these products and users, pricing should be based on the market as the center, there is no product on the market uses to save frequently take pricing, such as pricing, special purpose motor pricing newly developed special specifications motors and the like. Such set the price to ensure that neither the customer scare, and get the maximum profit. On special user, because the user of quality, service requirements, we should provide good services to meet the special needs of users, product pricing appropriate sale price is higher than other companies.
Product is the core of the marketing mix, other strategies are around it, only this was the right strategy formulation, marketing strategy and corporate basic strategy can be achieved. Motor castings product strategy is that, first, you must provide a diversity of core products, and secondly, by providing extension products with differences to ensure the realization of basic business strategy 。http://www.cnwxyszj.com

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Aluminum alloy precision casting

Stainless steel castings

Stainless steel castings

Stainless steel castings